Stonycreek Farm Nursery & Landscaping participates in the 55th Annual Indiana Flower & Patio Show

Step into Spring with Stonycreek Farm Nursery & Landscaping at the 55th Annual Indiana Flower & Patio Show as they participate in saluting springtime and 55 years of garden excellence Saturday, March 9 through Sunday, March 17 at the Indiana State Fairgrounds’ West Pavilion & Expo Hall. Stonycreek Farm will be among the 41 feature exhibitors who will each design and display a showcase garden at Indiana’s finer outdoor living show for gardening enthusiasts.

The theme of the 2013 Indiana Flower & Patio Show is “It’s Elemental!” exploring the 5 basic elements of nature:  earth, wood, metal, fire and water. Each designer will incorporate uses of these elements within their featured spaces and implement a conservation element, relevant to today’s living environments …to give Mother Earth the extra boost she needs to continue to thrive for many generations to come!

This year’s Stonycreek exhibitor garden will feature eco-friendly elements such as recycled materials and drought resistant plants and trees that can be incorporated into outdoor living spaces. With Indiana’s recent drought conditions, a self-sustaining drip watering system will be showcased for efficient landscaping. As a result of last summer’s drought, for the first time in 40 years, Stonycreek Farm germinated pumpkins in greenhouses in preparation for their 40^th Annual Pumpkin Harvest Festival in October. Thanks to a proactive germination program, the seedlings were then planted in the field and maintained with a water truck, providing a bountiful yield despite extreme drought conditions.

Stonycreek’s designers and key staff will be onsite throughout the show; attendees can register for home consultations, talk one-on-one with an expert and are encouraged to bring photos of challenging landscape areas. Tickets can be purchased at the door for $12 and children 12 and under are free. The show offers a Blow-Out Sale the final Sunday (5-6:30 p.m.) with great savings on plant materials, hardscapes, structures, decorative pieces and more. Event information including a coupon for $3 off admission to the show can be found at: http://hsishows.com/wp/indianaflowerandpatioshow/about-the-show/.

A Central Indiana springtime tradition, the Indiana Flower & Patio Show has been one of the nation’s most renowned outdoor living shows for over 50 years, with more than 100,000 guests attending each year. In addition to the feature exhibitor gardens crafted by many of Indiana’s premier landscapers, more than 400 finer outdoor living experts, displays encompassing the latest and greatest in landscaping trends, and dozens of educational programs will cover over 250,000 square feet of the State Fairgrounds’ West Pavilion & Expo Hall. Visitors come for the gardens, but stay to learn about, compare, and purchase premium outdoor living products and services with thousands of ideas to take home.

 

55th Annual Indiana Flower & Patio Show

Indiana State Fairgrounds, West Pavilion & Expo Hall

1202 E. 38th Street, Indianapolis, Indiana 46205

Saturday, March 9 through Sunday, March 17

Monday-Saturday: 10 a.m. – 9 p.m. & Sunday: 10 a.m. – 5 p.m.

 

About Stonycreek Farm Nursery & Landscaping:

What began as a small pumpkin patch in 1972 has grown into a full-service nursery and landscaping business. Named after the creek, which meanders through its property, Stonycreek was a Native American trade route in the 1860s and the site of an old gristmill. Steeped in great American history, still standing on the old farmstead are the original house, the bank barn, blacksmith shop and buggy barn. Stonycreek Farm Nursery & Landscaping is located two mile east of Noblesville at 11366 State Road 38 East, 46060. For more information, call (317) 773-3344 or visit www.stonycreekfarm.net.

New Year, New Postal Rates

Direct mail is a powerful medium. A personalized mailer connected with a PURL speaks directly to your customer and drives strong response rates. Even with the new postal rates and regulations effective in January 2013, direct mail remains a flexible and inexpensive way to physically place your message in your customers’ hands.

Mailer for Stonycreek Farm Nursery & Landscaping (front)

Mailer for Stonycreek Farm Nursery & Landscaping (back)

Key changes may affect your direct mail campaigns.

• The single-piece postcard rate, which already increased by 3¢ in January 2012, will increase by an additional penny to 33¢.
• Automation discounts will be limited to letters, flats, postcards, Business Reply Mail and Permit Reply Mail with the Intelligent Mail barcode (IMb). The new barcode holds all routing, sorting and additional services in one place, freeing up valuable space on your envelope for your marketing message. Automated address correction will ensure that your material reaches the right recipient at the right time, improving response rates and increasing revenue.
• Self-mailers are subject to new requirements for size, paper weight, folding and tabbing. Failure to comply will result in a significant postage increase.

There are several steps you can take to control the impact of the postal changes.

• Merge and purge your mailing lists to ensure clean data. Target customers who will buy.
• Review your existing stock of printed materials for compliance with new regulations before your next mailing to avoid any surprises when you receive your postage bill.
• Reduce the size and/or weight of your direct mail package. For example, instead of mailing an 8 x 11″ piece at the “flats” rate, fold the piece to 5½ x 8½” to qualify for the lower letter rate.
• Creatively embrace the changes. Develop a multi-touch strategy by using the tracking function in the new IMb to trigger email blasts. Modify and test different formats that comply with the new regulations.
• Review the calendar of promotional events at www.usps.com to learn how you can save on postage throughout 2013 by integrating mail with mobile and emerging technologies.

If you have questions about how the new rates and regulations will impact your business, call or email us today. We can help you design your mail piece, choose the correct paper stock, and prepare your mailing to meet the revised standards and secure the lowest postage rates available.

Click here to view a comprehensive list of the new USPS rates. Additionally, click here for a PDF guide for the new folded self-mailer regulations.