Indiana’s Business Women Connect launches in Indianapolis

FOR IMMEDIATE RELEASE

Contact: Sharon Smith, APR, for Business Women Connect

Maverick Public Relations

317.506.7982 / ssmith@maverickpublicrelations.com

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Indiana’s Business Women Connect launches in Indianapolis

INDIANAPOLIS, Ind. (June, 2013) – Seventy percent of all new businesses in the U.S. are being created by women. With that stunning statistic in mind, Business Women Connect (BWC), an Indianapolis based organization that provides resources, education and connections that help women grow their business, has launched in Indianapolis, Ind. Founded and created in 2001 by Linda Rendleman, Business Women Connect has developed as an award-winning global networking site with online workshops, podcasts, webinars, featuring educational and networking meet-up events, led by BWC President, Shelly Aristizabal.

BWC Tele-Interviews which are both live and archived, are opportunities to listen in and actively participate in interviews with guests from across the globe to discuss issues and solutions on a variety of topics. This interactive learning opportunity is the cornerstone to the mission of Business Women Connect. Registration for the latest events can be accessed at www.BusinessWomenConnect.com.

BWC-Indianapolis Schedule of Events:

BWC – Indy Connect to Success – Be Branded

When: June 13, 14 & 15

Where: Eddie Merlot’s

3545 East 96th Street, Indianapolis, IN 46240

BWC Talk Radio with Host Amanda Fellows

When: Every Tuesday & Thursday, 12:00 – 12:30pm

(all shows are recorded)

How: http://www.blogtalkradio.com/businesswomenconnect.com

BWC Virtual Success LIVE Google+ Hangout

When: Every Thursday, 2:00 – 2:30pm

(all hangouts are recorded and will be uploaded to site)

How: http://www.BusinessWomenConnect.com

“Let’s face it, when you are an entrepreneur, business owner or self-employed, you are the CEO, CFO, COO, CMO of You, Inc.,” said Shelly. “BWC helps women take some of the guess work out of establishing and building their own business through relationship-building and education.”

A recently published author of her first book, This Is Your Year, Shelly’s passion for women entrepreneurs is palpable.  “Female entrepreneurs can differ from men, they typically go into business to positively impact their family, the community or even to make the world a better place.”

Business Women Connect has been recognized by the Indianapolis Business Journal the past seven consecutive years as the Largest Women’s Organization in the state of Indiana. The organization has created momentum in Indiana by helping hundreds of women grow and improve their businesses. BWC’s newly launched website at offers an innovative Membership/Referral platform. For more information on the services and programs available visit www.BusinessWomenConnect.com, email Shelly@BusinessWomenConnect.com  or call 239-777-3807.

Three Best Practices for Content Marketing

These days, one of the most common strategies for building relationships and engagement with customers is content marketing. Content marketing establishes your company as a thought leader, gets customers involved (especially if they are sharing your content across their social media networks), and keeps you top of mind.

It’s no wonder that, according to the Custom Content Council, 55% of business-to-consumer (B2C) and 54% of business-to-business (B2B) brands plan to increase their content marketing budgets in 2013.

Content marketing involves the use of high-value articles, blogs, infographics, and other informational materials to establish you as a thought leader and “go to” source in your vertical market. Newsletters, postcards, email, and social media are all important channels for distributing content.

If you are going to invest in content marketing, there are three best practices to keep in mind:

1. Know your audience.
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3. Develop an editorial calendar.
Be purposeful about your content strategy. Don’t leave it to chance. Develop a plan for what you want to include in your blogs, social media, and mailings, and execute your plan strategically. Develop appropriate material in advance and release it on a timeline that provides the right content at the right time.

Need help with content marketing? Talk to us about helping you develop valuable, multi-touch, multi-channel solutions to help you engage your customers and stay top-of-mind.