Impact 100 Greater Indianapolis Announces 2013 $100,000 Grant Recipient: Tindley Collegiate Academy – Girls Middle School

FOR IMMEDIATE RELEASE

Contact: Sharon Smith, APR

317-506-7982 / ssmith@maverickpublicrelations.com

Facebook | Twitter @IMPACT100INDY | www.impact100indy.org

 

Impact 100 Greater Indianapolis Announces 2013 $100,000 Grant Recipient: Tindley Collegiate Academy – Girls Middle School

 

INDIANAPOLIS, Ind. (June 12, 2013) – Impact 100 Greater Indianapolis awarded $100,000 to Tindley Collegiate Academy Girls School at their annual dinner held June 11 at Courses Restaurant, Ivy Tech Community College.

This year’s $100,000 grant will fund the GET STEM (Science Technology Engineering and Mathematics) lab that provides middle-school girls with experiences that will inspire them toward careers in math and science. Opening in the Fall of 2013, TindleyCollegeAcademy will be Indiana’s first all-girls middle school. It will serve primarily an African American population in the Meadows – one of the most challenged neighborhoods in the city.

Tindley Collegiate Academy Girls School was named the 2013 Impact 100 Greater Indianapolis $100,000 grant winner on Tuesday. Pictured, left to right, are Dr. Dina Stephens, Chief Academic Officer, Marcus C. Robinson, CEO, and Kelli B. Marshall, Principal.

“Impact 100 is honored to support the GET STEM lab,” said Karen Kennelly, president of Impact 100. “It’s clear that our membership saw the value of providing a lab that inspires the next generation of female engineers and scientists by encouraging them to succeed in college – and in life.”

Founded in 2006, Impact 100 has granted $1.3 million to local non-profit organizations. The selection process began in January, 2013 with 53 grant applicants submitting letters of intent. Five Focus Area Committees then vetted one finalist in each focus area. TindelyCollegiateAcademy, a finalist in the Education Focus Area, was one of five organizations to make a formal presentation to the Impact 100 membership during the annual dinner. The other finalists included, RuthLillyEducationCenter: HOPE for Teens (Health & Wellness Focus Area); Reach for Youth: Teen Court (Family Focus Area); People for Urban Progress (Environment Focus Area) and The Oaks Academy: Fine Art Studio at Brookside (Arts & Culture Focus Area). The four remaining finalists each received unrestricted grants in the amount $5,250.

 

About Impact 100 Greater Indianapolis: Impact 100 Greater Indianapolis is a charitable women’s giving circle dedicated to awarding high impact grants to nonprofits in the community in the areas of arts & culture, education, environment, family, and health & wellness.  Annually, a minimum of 100 members each donate $1,000 to collectively make extraordinary gifts, $100,000 at a time, helping fund the growth of one local nonprofit each year. One hundred percent of member donations are returned to the community in the form of grants. In June, Impact 100 members each cast one vote to determine the nonprofit grant recipients for that year. An IRS-recognized 501(C)(3) charitable organization, Impact 100 Greater Indianapolis seeks to fund critical needs, new ventures, and innovative ways to solve social problems and to create a more civil and respectful climate in the community. Please join us in pooling our resources and experiencing The Power of Women Giving as One. Facebook | Twitter @IMPACT100INDY | www.impact100indy.org

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Indiana’s Business Women Connect launches in Indianapolis

FOR IMMEDIATE RELEASE

Contact: Sharon Smith, APR, for Business Women Connect

Maverick Public Relations

317.506.7982 / ssmith@maverickpublicrelations.com

@BusinessWomenCo | Twitter | Facebook | LinkedIn | Pinterest

Indiana’s Business Women Connect launches in Indianapolis

INDIANAPOLIS, Ind. (June, 2013) – Seventy percent of all new businesses in the U.S. are being created by women. With that stunning statistic in mind, Business Women Connect (BWC), an Indianapolis based organization that provides resources, education and connections that help women grow their business, has launched in Indianapolis, Ind. Founded and created in 2001 by Linda Rendleman, Business Women Connect has developed as an award-winning global networking site with online workshops, podcasts, webinars, featuring educational and networking meet-up events, led by BWC President, Shelly Aristizabal.

BWC Tele-Interviews which are both live and archived, are opportunities to listen in and actively participate in interviews with guests from across the globe to discuss issues and solutions on a variety of topics. This interactive learning opportunity is the cornerstone to the mission of Business Women Connect. Registration for the latest events can be accessed at www.BusinessWomenConnect.com.

BWC-Indianapolis Schedule of Events:

BWC – Indy Connect to Success – Be Branded

When: June 13, 14 & 15

Where: Eddie Merlot’s

3545 East 96th Street, Indianapolis, IN 46240

BWC Talk Radio with Host Amanda Fellows

When: Every Tuesday & Thursday, 12:00 – 12:30pm

(all shows are recorded)

How: http://www.blogtalkradio.com/businesswomenconnect.com

BWC Virtual Success LIVE Google+ Hangout

When: Every Thursday, 2:00 – 2:30pm

(all hangouts are recorded and will be uploaded to site)

How: http://www.BusinessWomenConnect.com

“Let’s face it, when you are an entrepreneur, business owner or self-employed, you are the CEO, CFO, COO, CMO of You, Inc.,” said Shelly. “BWC helps women take some of the guess work out of establishing and building their own business through relationship-building and education.”

A recently published author of her first book, This Is Your Year, Shelly’s passion for women entrepreneurs is palpable.  “Female entrepreneurs can differ from men, they typically go into business to positively impact their family, the community or even to make the world a better place.”

Business Women Connect has been recognized by the Indianapolis Business Journal the past seven consecutive years as the Largest Women’s Organization in the state of Indiana. The organization has created momentum in Indiana by helping hundreds of women grow and improve their businesses. BWC’s newly launched website at offers an innovative Membership/Referral platform. For more information on the services and programs available visit www.BusinessWomenConnect.com, email Shelly@BusinessWomenConnect.com  or call 239-777-3807.

What the World Needs Now: More Human. Kind.

By: Lauren Guidotti, Marketing and Events Manager at NUVO

Recently, there was a story in the local news about a middle school girl who committed suicide by hanging herself outside of the school on the bleachers. Without opening the article, I immediately assumed bullying was involved. Once I read the article, I saw the school district had stated, “There has been speculation about a connection to bullying, but at this early point in the investigation, there has been no indication of such a connection.”

After following up to see what had come from the case of the 14-year-old girl, I found an article confirming that bullying was absolutely involved. A friend of the young girl told the local TV station, “She was bullied and she didn’t deserve what she got. She didn’t deserve to have to go through that pain. The fact that she had to commit suicide to feel release…” And when I scrolled down to read comments, people were blaming the teachers, people the school, and others were saying the students who bullied her should be punished. But, once again, no one was talking about the learned behavior we get from our surroundings. No one wants to be held accountable.

A while back I found an interesting article from the Huffington Post. The article talked about how the media is “fat-shaming” Kim Kardashian during her pregnancy. I was thrilled to see someone tackling this subject, because I think about it all the time.

We spend time talking and developing anti-bullying campaigns. New laws and school rules are being passed trying to punish those who bully. But does anyone ever stop and look at how we as a society behave? Or how the media treats people?

We are surrounded by bullying. We now live in a digital age where we can publicly shame anyone and hide anonymously behind the curtain of the Internet. We do it with celebrities. We do it with politicians. We do it with media personalities. It’s in music lyrics. It’s everywhere.

Why aren’t we having the conversation about civility – how we speak to and about one another? Whether it be in person, on social media, in the comment section of a news article, etc. Why aren’t we thinking about how our words can impact someone? Go through a devastating article and see how many people start being negative and “bullying” either the person in the story, or the news station providing the coverage. It happens all the time.

What happened to the saying, “If you don’t have anything nice to say, don’t say anything at all” or “Treat people the way you wanted to be treated? Most of us were taught these mantras growing up. If bullying is to end, then we, as a society, must change.

The most important things you can do is stop bullying on the spot is to immediately intervene, stay calm, and model respectful behavior. Resources to learn more about prevention and awareness of risk factors and warning signs can be found at stopbullying.gov

http://www.stopbullying.gov/respond/be-more-than-a-bystander

To mediate reputable reporting, the Ethical Journalism Network is an excellent news media resource to help journalists and media manage messages and standards in the online age when stories are often rushed for publication and inevitable criticism.

Ethical Journalism Network:

http://www.ethicaljournalismnetwork.org/

Three Best Practices for Content Marketing

These days, one of the most common strategies for building relationships and engagement with customers is content marketing. Content marketing establishes your company as a thought leader, gets customers involved (especially if they are sharing your content across their social media networks), and keeps you top of mind.

It’s no wonder that, according to the Custom Content Council, 55% of business-to-consumer (B2C) and 54% of business-to-business (B2B) brands plan to increase their content marketing budgets in 2013.

Content marketing involves the use of high-value articles, blogs, infographics, and other informational materials to establish you as a thought leader and “go to” source in your vertical market. Newsletters, postcards, email, and social media are all important channels for distributing content.

If you are going to invest in content marketing, there are three best practices to keep in mind:

1. Know your audience.
Content marketing isn’t about filling mailboxes with promotions focusing on your company’s needs and priorities. It’s about providing your readers with information that is important and interesting to them. Start by creating a basic profile of your target audience and knowing what makes them tick. If possible, segment your mailings so you can target the content by interests or other demographics.

2. Track where the recipient is along the buying cycle.
The typical buying cycle involves five stages: identifying a need, determining potential solutions, evaluating the available options, negotiating the purchase, and making the buy. If you know where the person is in the buying cycle, you can provide information appropriate for what they may be thinking about or need at the time they receive the communication. This isn’t about hitting them with overt marketing pitches, but providing valuable, appropriate information to help them move forward to the next stage.

3. Develop an editorial calendar.
Be purposeful about your content strategy. Don’t leave it to chance. Develop a plan for what you want to include in your blogs, social media, and mailings, and execute your plan strategically. Develop appropriate material in advance and release it on a timeline that provides the right content at the right time.

Need help with content marketing? Talk to us about helping you develop valuable, multi-touch, multi-channel solutions to help you engage your customers and stay top-of-mind.